Our final Video

Sketches

Mindmap

The 1st logical mindmap about Creative Multimedia

From the 1st mindmap, we choose the word art and do the 2nd mind map:

The 2nd mindmap about ART.

Random Association

Random association is a technique to generate new ideas. This week class is interesting. Lecturer taught us about how to make a person stop smoking in 6 months time. We learn about the associations of a word applied to the new situations generates new connections in our mind.

Exercise : To create a 'scary image' or 'object' that will instill fear among people through out the ages.

A scary cat that could be frighten people.

Claw : sharp claw - can hurt people.

Fur : black color - black cat usually describe devil.

Dirty : live in dirty and dark drains - scare people.

Fangs : sharp and long - to kill and hunt prey.

Analogy : Exercise

This week task is write a short statement or poem that describe the concept of 'LOVE', 'LIFE', 'PAIN', 'HAPPINESS', ' MAN OR WOMEN ' to each pic.

Concept of LOVE~

Love is like chili, u will get tears because of it, but u will still try it as well.





Love is like chocolate, sweet and bitter and every women like it!





Concept of LIFE ~





Life is like a candle, appreciate the time its bright, because we do not know when it will goes to the end.

Concept of HAPPINESS~

Happiness is like candy, let every children have a sweet and joyful childhood moment.



.





Happiness is like donut, lots of favour and colour, bring differents kind of happiness to our life.

Concept of MEN~

Men is like a dumbbell, hard, strong and protective. Not easily to destroy.





Concept of PAIN~




Pain is like drugs, make us suffer and we will want to keep away from it.

Juxtaposition (Analogies)

Metaphor is the expression of an understanding of one concept in terms of another concept, where there is some similarity or correlation between the two. Unlike simile, metaphor not using the term like/ as.
For example : Your insincere apology just added fuel to the fire.

Simile is comparison of 2 unlike things using 'like' or 'as'.
For example : As white as snow

Some advertisement that show analogy:sources : http://www.toxel.com/inspiration/2008/06/12/14-creative-advertisements-part-3/

Juxtaposition

My Understanding ----->

Juxtaposition is an act of placing close together or side by side for comparison or contrast.

Juxtaposition ( literary ), synonymous with contrast, 2 objects or text that oppose 1 another.

Here is a picture that show juxtaposition:

The 2 penguins are juxtaposed in the water, capturing one from above and to side and the other from below and underneath giving a 360 degree view, clever?

View more about juxtaposition in photography : http://hubpages.com/hub/Understanding-Juxtaposition-in-photography

Random juxtaposition refers to the stimulation of creativity in problem solving, design or other
creative pursuit by confronting 2 unrelated concepts or objects usually the goal or problem to
be solved on the one hand and a randomly selected object or concept on the other.
Similar to an oxymoron.

Associated mind map, Mortal & Pestle

This week lesson we learn about associated mind map. Using a Associated mind map, we can come out with many possible solution that are unique. Mr Radzi show us a mortal and pestle. He ask us to do a associated mind map about another how people will use mortal and pestle in the future.

Devil : use mortal to trap cockroach and pestle to kill it.

Noise : music instrument.

Fashion : to make as shoe and necklace.

Food : use to cook food.

Medical : use mortal n pestle to knock on the patient to reduce pain.

Convergent and Divergent thinking, Logical Mindmap, Stereoptypes

This week Mr Yap teach about convergent and divergent thinking. What i understand is that convergent thinking is bring all idea together and set up a criteria which does not require creative. Divergent thinking is we can have many possible solution which is creative. While logical mind map is to arrange all the information that i get. Stereotype is held a group of people or someone by some characteristics.

This week our task is to create a creative mind map about myself:

creative mind map of myself

The mind map is about myself. I use tree because tree have many branches. The content is about myself, hobby, place i study and favourite food etc.

Here is a logical mind map that i search from the internet:

source :
http://www.masternewmedia.org/news/2008/07/05/making_sense_of_new_technologies.htm

Logical mind map can visual out all the idea and make relationship and link between them. A mind map can help us to do work easier and easier to recognize. People always use stereotypes when doing mind map because stereotypes provide a quick identify for a group or a person that easily recognized by audience. So, we does not need to explain much and it make it easy to understand by people.

Novelty, Creativity, Innovation and Invention

Class Reflection

This week we learn about novelty, creativity, innovation and invention. I not really understand about what lecturer teach. So, i search the definition on the web.

Novelty is define as the quality of being new, fresh and interesting.

novelty keyboards keys

source: http://gadgets.zive.cz/

Creativity is ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic object or form.

What is Creativity?

I define creativity as the act of turning new and imaginative ideas into reality. Creativity involves 2 processes : thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don't act on them, you are imaginative but not creative.
- By Linda Naiman

"Creativity is the process of bringing something new into being...creativity requires passion and commitment. Out of the creative act is born symbols and myths. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness-ecstasy." - Rollo May, The Courage to Create

A product is creative when it is (a) novel and (b) appropriate. A novel product is original not predictable. The bigger the concept, and the more the product stimulates further work and ideas, the more the product is creative."

- Sternberg & Lubart, Defying the Crowd

source: http://www.creativityatwork.com/articlesContent/whatis.htm

Innovation is process by which an idea or invention is translated into a good or service for which people will pay.

Evolution of innovation
source : http://www.youtube.com/watch?v=9qZcLfYY_88&feature=player_embedded

Invention is a new device, method, or process developed from study and experimentation.

This Aspiral Clock is a very unique approach to showing the time of day, and dizzying at that. As time marches forward, this spiral clock slowly turns, appearing to advance a rolling ball until it reaches the 12 o’clock hour and begins all over again.

source: http://www.davison.com/creators/2010/06/

Defining Creativity

This week we learn about CREATIVITY. Lecturer talk about 9 myths out there about creativity and i found that it was interesting. Creativity is not something only needed by designers. It also needed in our daily life. Sometimes in our daily life, often without our awareness, we solve problems creatively. So, everyone can be creative~~

CrEative picture of my friend:

my friend is acting like a goldfish in different expression, happy, sleepy, shock....

CREATIVITY??

You cannot use up creativity. The more you use the more you have.

by Maya Angelou

For me, creativity is never being use up! Creativity is a process to think about new idea to solve problem in our daily life. To being creative, we need to think out of the box and we will come out with crazy idea as long as we think.

Thinking out of the box
source : http://www.youtube.com/watch?v=HPQN0qrQ0AI&feature=player_embedded

An example of creative advertising :

Here is also another link that define creativity with 20 advertising:

http://marketinghackz.com/20-advertisements-that-define-creativity/