Thursday, August 12, 2010

Random Association

Random association is a technique to generate new ideas. This week class is interesting. Lecturer taught us about how to make a person stop smoking in 6 months time. We learn about the associations of a word applied to the new situations generates new connections in our mind.

Exercise : To create a 'scary image' or 'object' that will instill fear among people through out the ages.


A scary cat that could be frighten people.

Claw : sharp claw - can hurt people.

Fur : black color - black cat usually describe devil.

Dirty : live in dirty and dark drains - scare people.

Fangs : sharp and long - to kill and hunt prey.

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