Random Association

Random association is a technique to generate new ideas. This week class is interesting. Lecturer taught us about how to make a person stop smoking in 6 months time. We learn about the associations of a word applied to the new situations generates new connections in our mind.

Exercise : To create a 'scary image' or 'object' that will instill fear among people through out the ages.

A scary cat that could be frighten people.

Claw : sharp claw - can hurt people.

Fur : black color - black cat usually describe devil.

Dirty : live in dirty and dark drains - scare people.

Fangs : sharp and long - to kill and hunt prey.

Analogy : Exercise

This week task is write a short statement or poem that describe the concept of 'LOVE', 'LIFE', 'PAIN', 'HAPPINESS', ' MAN OR WOMEN ' to each pic.

Concept of LOVE~

Love is like chili, u will get tears because of it, but u will still try it as well.





Love is like chocolate, sweet and bitter and every women like it!





Concept of LIFE ~





Life is like a candle, appreciate the time its bright, because we do not know when it will goes to the end.

Concept of HAPPINESS~

Happiness is like candy, let every children have a sweet and joyful childhood moment.



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Happiness is like donut, lots of favour and colour, bring differents kind of happiness to our life.

Concept of MEN~

Men is like a dumbbell, hard, strong and protective. Not easily to destroy.





Concept of PAIN~




Pain is like drugs, make us suffer and we will want to keep away from it.

Juxtaposition (Analogies)

Metaphor is the expression of an understanding of one concept in terms of another concept, where there is some similarity or correlation between the two. Unlike simile, metaphor not using the term like/ as.
For example : Your insincere apology just added fuel to the fire.

Simile is comparison of 2 unlike things using 'like' or 'as'.
For example : As white as snow

Some advertisement that show analogy:sources : http://www.toxel.com/inspiration/2008/06/12/14-creative-advertisements-part-3/