Novelty, Creativity, Innovation and Invention

Class Reflection

This week we learn about novelty, creativity, innovation and invention. I not really understand about what lecturer teach. So, i search the definition on the web.

Novelty is define as the quality of being new, fresh and interesting.

novelty keyboards keys

source: http://gadgets.zive.cz/

Creativity is ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic object or form.

What is Creativity?

I define creativity as the act of turning new and imaginative ideas into reality. Creativity involves 2 processes : thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don't act on them, you are imaginative but not creative.
- By Linda Naiman

"Creativity is the process of bringing something new into being...creativity requires passion and commitment. Out of the creative act is born symbols and myths. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness-ecstasy." - Rollo May, The Courage to Create

A product is creative when it is (a) novel and (b) appropriate. A novel product is original not predictable. The bigger the concept, and the more the product stimulates further work and ideas, the more the product is creative."

- Sternberg & Lubart, Defying the Crowd

source: http://www.creativityatwork.com/articlesContent/whatis.htm

Innovation is process by which an idea or invention is translated into a good or service for which people will pay.

Evolution of innovation
source : http://www.youtube.com/watch?v=9qZcLfYY_88&feature=player_embedded

Invention is a new device, method, or process developed from study and experimentation.

This Aspiral Clock is a very unique approach to showing the time of day, and dizzying at that. As time marches forward, this spiral clock slowly turns, appearing to advance a rolling ball until it reaches the 12 o’clock hour and begins all over again.

source: http://www.davison.com/creators/2010/06/

Defining Creativity

This week we learn about CREATIVITY. Lecturer talk about 9 myths out there about creativity and i found that it was interesting. Creativity is not something only needed by designers. It also needed in our daily life. Sometimes in our daily life, often without our awareness, we solve problems creatively. So, everyone can be creative~~

CrEative picture of my friend:

my friend is acting like a goldfish in different expression, happy, sleepy, shock....

CREATIVITY??

You cannot use up creativity. The more you use the more you have.

by Maya Angelou

For me, creativity is never being use up! Creativity is a process to think about new idea to solve problem in our daily life. To being creative, we need to think out of the box and we will come out with crazy idea as long as we think.

Thinking out of the box
source : http://www.youtube.com/watch?v=HPQN0qrQ0AI&feature=player_embedded

An example of creative advertising :

Here is also another link that define creativity with 20 advertising:

http://marketinghackz.com/20-advertisements-that-define-creativity/